Usability limbo for professionals

Fjord’s trends review outlines one major shift, which has been ongoing for quite some time. Access is the new ownership means that people have been comfortable with subscription based services for some time, and are letting go of physical ownership of things.

Why buy CDs when you can have Spotify? Why buy movies when you can have Netflix? Why own a car when you can pay for a car club membership and have access to one when needed?

This shift to services has caused an unseen shift in paradigms, as well. The pro user is no longer the king, which is a major thing. In fact, professional users are in an somewhat of an usability limbo. I’ll use music, photography and movies as examples.

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State of images

With the emergence of smartphones, we are producing more photographs than ever. We’re photographing our food, our daily lives, anything – and sharing them with our Facebook friends, giving everyone a glimpse of what we had for lunch or how silly our dog looked today.

According to Flickr, the two most popular cameras are smartphones. And it’s easy to see why – They are usually super easy to use, allowing for quick snapshots without any tweaking. And since we have them with us, carrying a separate camera becomes somewhat redundant.

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